Comprehensive Growth Audit
Pinpoint exactly what's holding your brand back.
- Clear benchmarks across 7 essential growth drivers
- Defined, measurable outcomes
- Actionable strategic roadmap based on prioritized findings
Now booking · limited audit slots
I’ll show you exactly where your brand is leaking profit — and how to win it back.
A free Profit Audit for $1M+ FMCG & eCommerce brands. I pull apart your acquisition, retention and unit economics, then hand you the highest-leverage moves to make in the next 90 days. No pitch, no fluff — just the profit you’re leaving on the table.
Book your free audit →
JHHosted byJoel Hauer · Uncommon Insights
- ✓ 25+ brands operated
- ✓ NDA on request
- ✓ No pitch — the findings are yours
Operated in33 tools & channels
Acquisition
Email & retention
KlaviyoAttentiveRechargeOkendoGorgias
CRM
Pipedrive
Store & web
Analytics & data
Triple WhaleStapeConsentmo
Finance
Fathom
Creative
AI
01
How it works
A structured, hands-on start. No long ramp, no fluff.
We do the heavy lifting before the call — you close out and leave with a playbook you can run.
- 01wk 1
Kick Off Session
Deep-dive discussion aligning your resources, goals, and immediate priorities.
- 02wk 1–2
Strategic Roadmap
We'll audit your business, competitors and intake critical business metrics together with your goals to identify your 6-18 month roadmap of priorities.
- 03wk 2+
Project Delivery
You'll receive thorough, well-researched, customised blueprints and frameworks to use in your business from an ongoing perspective.
- 04ongoing
Ongoing Strategic Support
Continuous alignment and roadmap updates, ensuring your growth remains predictable, profitable, and powerful.
Output: a prioritised 6–18 month roadmap, ranked by profit impact.
02
Scope
The eight things I pull apart to find the profit you’re leaving on the table.
Forget gut feel. Each engagement runs on systematic, repeatable frameworks — founder-level operating sense, agency-grade analytical discipline.
Market and Growth Analysis
Identify untapped market opportunities and optimize your channel strategy.
- Data-driven opportunity modelling
- Optimal acquisition channel mix
- Go-to-Market Strategy
Deep Customer Alignment
Rediscover your customers' desires, dreams, and objections to create highly targeted solutions.
- Precise customer discovery
- Mapping objections & aspirations
- Engagement & Implementation Strategy
Marketing Optimisation Blueprint
Transform your digital ad performance across Google, YouTube, Facebook, and Performance Max.
- CPA / LTV Ratio (Growth Engine)
- Campaign effectiveness audits
- Targeted acquisition frameworks
Profit-Driven Acquisition & Retention
Develop strategies that prioritize high-profit products and customer segments.
- Rapid Product Development & Entry Analysis
- Discounting & Offer Structuring
- Product-Level Profit Contribution Analysis
Unit Economics Analysis Framework
Link campaigns to unit economics like Product LTV, contribution margins, and customer cohorts.
- Product Pricing & Margin Analysis
- Cohort-level profitability tracking
- First-Time vs. Returning Customers Analysis
Incrementality & Spend Validation
Make every marketing dollar count.
- Process & Reporting Improvements
- Statistical Relevance Models
- Profit Differential Scenarios
Financial Control & Clarity
Data-driven insights for smarter financial decisions.
- Normalized P&L & CCC Analysis
- Subscription and repeat purchase models
- Regular business health assessments
03
Proof
Not a deck of theory — the same playbook that moved real brands.
Operating readout live
- Monthly sales · Liquor Loot
- $1.0M▲ up
- Concept → launch
- 92 days● held
- Paid media · ROAS held
- 4.1x▲ up
- Average order value
- +14%▲ up
- Revenue · Johansen
- +28%▲ up
- Conversion rate
- +14.5%▲ up
25+ brands operatedSydney · AU
25+
eCommerce brands operated, worldwide
8-fig
scales and exits steered, hands-on
6–18mo
roadmaps built and run, not just handed over
Liquor LootSpirits · DTC
$1M monthly sales
Concept → launch in 92 days
Build and launch a new spirits brand from a standing start — product, brand and acquisition at once.
StartNew brand, launching from zero
- Product development from concept to launch
- Go-to-market & channel strategy
- Brand and acquisition foundations
Goldfield & Banks AustraliaFragrance · Global
4.1 ROAS held · AOV +14%
Marketing rebuild
Scale a niche luxury perfume house internationally without blowing up media efficiency.
StartPaid media ~2.8 ROAS, in-house team stretched
- Rebuilt the marketing department from the ground up
- Plugged in high-performing agencies & new hires
- Held paid media at 4.1 ROAS while lifting AOV 14%
Johansen AustraliaFashion · DTC
Revenue +28% · CVR +14.5%
Research-led growth
Turn category leadership into measurable, profitable growth.
StartCategory leader, conversion plateaued
- Deep customer research
- Streamlined product discovery
- Conversion & merchandising improvements
04
Founder mode
Get a growth consultant on founder mode.
Uncommon Insights is a one-man band. You work directly with me — and my founder mode — not an agency layer or a rotating account manager.
Your brand demands systems, not luck. We move you off gut-instinct and onto refined operating insight, drawing on founder-level experience and ex-agency know-how.
How we work together
What “hands-on” actually means.
01
Embedded, not advising
I work inside your tools and your numbers, doing the work — not handing over a deck and waving goodbye.
02
A weekly cadence
Working sessions each week, with async progress in Slack and email between. You always know what's moving and why.
03
I bring the plan, you keep the call
I own the prioritised roadmap and run the agreed workstreams. The big decisions stay yours — and I'll tell you straight when I'd choose differently.
04
What I need from you
A direct line to your P&L, ad accounts and analytics, plus one decision-maker. That's it — I bring the rest.
Joel vs the alternatives
| Joel | Full-time hire | Consultants | Agency | Advisor | |
|---|---|---|---|---|---|
| Hands-on execution | – | – | |||
| Work directly with an expert | – | ||||
| Clear scope and expectations | – | – | |||
| Fast execution cycles | – | – | – | – | |
| AI & automation-driven | – | – | – | ||
| Always-on (Slack & email) | – | – | – | ||
| Cross-channel expertise | – | ||||
| Scale & exit experience | – | – | – | ||
| 30-day notice period | – | – |
Systems > heroics
Book your free audit →If your business relies on heroics to scale, you need this.
Scaling on adrenaline has a ceiling. I build the systems and unit economics that let growth run — without the all-nighters.
05
Pricing
Senior help, no agency markup.
Flat, productised pricing — you always know what you’re paying and what you’re getting. Month-to-month, 30-day notice, no lock-in.
Growth Audit
Find exactly what's capping profit — and the roadmap to fix it.
$7,500one-off
2–3 week turnaround
- Benchmarks across all 7 growth drivers
- Unit-economics & contribution-margin teardown
- Prioritised 6–18 month roadmap
- 90-minute findings walkthrough
Fractional eCommerce Director
A senior eCommerce director embedded in your team, owning and shipping the roadmap week to week.
$15,000/mo
monthly · 30-day notice
- Everything in the Growth Audit
- Hands-on execution across acquisition, retention & ops
- Weekly working cadence + always-on Slack
- Live unit-economics & P&L dashboard
- Roadmap re-prioritised as you grow
AI Transformation Lead
Done-for-you automation of the workflows eating the most hours — built, then handed to your team.
Scopedper project
scope & quote first
- We map your most time-heavy processes
- Fixed quote to take them off your plate
- Typically frees ~20% of team time on them
- Hands-on implementation of the wedges
- MethodWorks workshop to bring your team up to speed
- Built to run without me long-term
Prices in AUD, excl. GST · Custom scope on request
What you leave with
A plan you can run — audit or not.
Even if we never work together, you walk away from the audit with a clear, prioritised path to more profit. No pitch, no fluff.
Ready to find your profit levers? · Limited slots this month
- 01
7-driver growth scorecard
Exactly where you stand on each lever that moves profit.
- 02
Unit-economics teardown
Contribution margin, CAC:LTV and cohort profitability, laid bare.
- 03
Your 5 highest-leverage moves
The biggest wins to make in the next 90 days, ranked.
- 04
Prioritised 6–18 month roadmap
Sequenced by profit impact and ready to run.
- 05
Quick wins to action now
Things you can fix this week — not next quarter.
- 06
90-minute findings walkthrough
Recorded, and the findings are yours to keep either way.
06
Fit
Is this actually for you?
I only take on a handful of brands at a time, so it pays to be honest about where I move the needle — and where I don’t.
Strong fit
- You're doing $1M–$30M and growth has plateaued despite more spend
- Revenue is climbing but margin and cash flow aren't keeping up
- You want a hands-on operator, not another agency retainer or deck
- You'd rather fix unit economics than chase the next channel
- You can give a direct line to your numbers and your team
Not a fit
- You're pre-revenue or still validating the product
- You want done-for-you ad management and nothing else
- You're after a one-off audit with no intention to act on it
- Decisions need three layers of sign-off before anything ships
07
Words
What founders & operators say.
I respect Joel's authentic communication and problem-solving. Witnessed Liquor Loot's success through solid foundations, partnerships, and brand.
Joel sharpened our communications and fundraising and set us up with a CRM that's changed how we work. Joel's hands-on support has been a huge help.
Working with Joel has been one of the most valuable partnerships we've had at Johansen.
Joel consistently asks the right questions to deeply understand the business — its maturity, challenges, threats, and potential for growth. He thrives under pressure, adapts quickly, and operates with flexibility, respect, and ambition.
Get started
Ready to find your profit levers?
Book a free 30-minute call. We’ll align on your goals and the highest-impact moves — you’ll leave with something useful whether we work together or not.
- ✓ Flat monthly rate
- ✓ 30-day notice — no lock-in
- ✓ Work directly with Joel
- ✓ No wasted spend
Resources
Browse all resources →Not ready to collaborate?
Get access to all our resources — strategies, tools and breakdowns to grow profit on your own steam.
08
FAQThe questions I get asked most.
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